Turkey's New Influencer Ad Rules: AI & Transparency Laws

Turkey Introduces New Advertising Rules for Influencers

The Turkish Ministry of Trade is preparing new regulations that will tighten rules for influencer advertising on social media. The initiative aims to increase transparency, protect consumer rights, and regulate the use of artificial intelligence (AI) in commercial content.

🚫 Full Bans

The new regulation imposes outright bans on promoting:

• Fortune-telling, mediums, and astrology services
• Illegal betting and gambling
• Targeted advertising to children
• Claims that dietary supplements can replace a balanced diet

These restrictions are designed to minimize manipulative content and reduce misinformation risks.

📊 New Transparency Requirements

All influencers will be required to:

• Clearly label commercial content
• Announce advertising at the beginning of audio content
• Specify precise promotion conditions, including discount percentages, dates, and limitations
• Disclose the use of AI and filters in visual content creation

This ensures users can easily distinguish advertising and understand the tools used to produce it.

📈 Influencer Marketing in Turkey

• 58.5 million active social media users
• $81.2 million market volume for influencer advertising in 2025
• 15.25% projected annual growth through 2030

The growing industry demands standardized rules and greater accountability for published content.

🤖 AI Regulation

The new rules also focus on AI. Influencers must disclose:

• Use of filters and AI technologies
• Application of digital avatars and virtual characters
• Cases where the product's appearance has been altered with AI

🛡️ Consumer Protection

Advertising that creates the false impression that an influencer or their AI avatar has personally used a product is prohibited.

⚖️ Continuing Restrictions

Current bans on advertising remain, including:

• Pharmaceutical and medical products
• E-cigarettes and tobacco products
• Alcoholic beverages
• Loot boxes without clear odds of winning

💬 Reform Objective

"The new regulation will create transparent, standardized rules for labeling influencer advertising and strengthen consumer rights protection," the Ministry of Trade emphasized.