Turkey launches image-building campaign to attract global investment
“We will respond to black propaganda against Turkey by reaching out to 500 million people in seven countries within a year through the Turkey Image Campaign, which its motto is ‘Come to Turkey, discover your own story,’” said Mehmet Büyükekşi, chairman of Turkish Exporters Assembly (TİM), at the launch of the campaign on March 27.
“Today, CEOs of international companies who believe and trust in Turkey will talk about Turkey instead of us. They work here and they will write their own stories,” he said.
Büyükekşi added that leading players from various sectors, including communication, pharmacy, electronics and banking will take part in the campaign and share their experiences.
He said the speeches of CEOs have been recorded as part of commercial videos that will be aired on several television channels in Germany, the U.S., France, the U.K., Italy, Russia and United Arab Emirates, as well as on social media.
Speaking at the event, Economy Minister Nihat Zeybekci said Turkey has the most “ambitious” incentive program for investors.
“We will invite prominent players of the business world and media to Turkey,” he added.
Some of the important names in the Turkey Image Campaign are as follows:
-Unilever Turkey, Central Asia and Iran Chairman Harm Goossens
-Samsung Electronics Turkey President Dae Hyun Kim
-Vodafone Turkey Senior Manager Colman Deegan
-Toyota Turkey General Manager and Executive Director Hiroshi Kato
-Hyundai Assan Chairman Mong Hyun Yoon
-AXA Group CEO Guillaume Lejeune
-Sanofi Turkey Manager Fabrizio Guidi
-Novartis Turkey Manager Peter Catalino, Sberbank CEO Herman Gref
-BNP Paribas Vice Chairman Jean Paul Sabet
-Ford President and CEO Mark Fields
-Fiat Chrysler Automobiles Group CEO Sergio Marchionne
-Nestle Turkey Chairman and CEO Felix Allemann
In remarks made in the commercial video, Guidi said, “You find a lot of skilled people here, who are willing to create a brighter future in Turkey.”
Meanwhile, Catalino said Novartis has been investing in Turkey since the 1950s because they believe in Turkey and its people.
source: Hurriyet daily news
29.03.2017
