MultiGift by Multinet Up: 94 User Satisfaction Score in 2025

MultiGift by Multinet Up: User Satisfaction Score Reaches 94

Multinet Up's corporate gifting platform, MultiGift, has earned significant user acclaim, achieving a remarkable 94-point satisfaction score alongside a 71-point loyalty score for 2025. The company is redefining corporate gifting by moving beyond uniform holiday packages to solutions built on employee choice, flexibility, and tangible value.

Redefining Ramadan Support with Flexibility

Ramadan, a key period for employee support, is a focal point for Multinet Up's innovative approach. The company replaces standardized aid with customizable solutions that address diverse daily needs.

“Ramadan strengthens the bond between employees and employers. We believe flexibility is essential for support to truly resonate. With MultiGift, we offer an approach that goes beyond uniform practices,” stated Oğuz Oruç, Deputy General Manager of Sales at Multinet Up.

The MultiGift system streamlines operations, removing the logistical challenges of traditional gift packages while offering tax advantages exceeding 45% and access to a network of ~50,000 partner outlets.

Beyond Food: The Expanding Landscape of Corporate Gifts

While food remains central during Ramadan, MultiGift data reveals a strong shift towards personalized gifting across diverse categories:

• ~80% of Ramadan 2025 turnover was in the food category.
• Clothing category usage grew by over 110% year-on-year.
• Electronics category growth exceeded 160%.

This trend confirms that employee support now encompasses a broad spectrum of needs, from apparel to technology.

Meeting Generation Z Expectations with Digital Solutions

Multinet Up's strategy specifically addresses the preferences of younger employees. For Generation Z, gifts are a means of expressing individuality and gaining meaningful experiences, favoring personalization over standard items.

The MultiFlex digital gift card solution empowers this choice. Employees independently manage a loaded balance via a mobile app, shopping both online and in-store across categories including:

• Food & Groceries
• Clothing & Footwear
• Home Products
• Lifestyle & Everyday Essentials

Through MultiGift and MultiFlex, Multinet Up is fostering a new corporate gifting culture—flexible, personalized, and directly aligned with modern employee needs. The company will showcase these solutions for Ramadan 2026 at its upcoming exhibition for business partners.