Cosmetics lure tourists from across Middle East to Turkey
Some come just to buy these products. Middle Eastern shoppers buy two to three times more than the average person, increasing the income of cosmetics shops. Renowned brands such as Sephora, Gratis, M.A.C, Eyüp Sabri Tuncer, Flormar and Golden Rose come to the fore in this recent upsurge.
Turkey's cosmetics market, which has the fastest growth rate in the retail sector, has attracted the attention of Middle Eastern investors as well as global brands. They knock on the doors of Turkish brands with purchasing, partnership and franchise offers.
While other shops on İstiklal Street go out of business, cosmetic brands are opening second stores. Some 20 brands are expected to open 597 stores in one year.
Source: Daily Sabah
20.07.2017
