Istanbul’s Hammams Drive Winter Tourism Growth
Istanbul’s Hammams Boost Winter Tourism and Strengthen the Local Economy
Turkish baths, known as hammams, are playing an increasingly vital role in Istanbul’s economy as growing interest from foreign visitors and younger generations fuels demand, according to industry representatives.
The unique blend of centuries-old traditions and modernized facilities has turned Istanbul’s hammams into both cultural landmarks and reliable sources of employment and income for the city.
Winter Surge and Health Appeal
Tahsin Kalyon, head of the Istanbul Chamber of Hammam Operators, noted visitor numbers rise sharply in winter, driven by beliefs in the health benefits.
“In the cold season, attendance increases by 60–70 percent, as people seek relief from colds, muscle pain, and fatigue,”
Kalyon said. He emphasized that signature rituals like exfoliation with the kese glove, foam massages, and the iconic heated marble göbek taşı captivate visitors, transforming interest into direct economic value.
Growing International and Domestic Demand
Renovations and rising tourist arrivals have boosted interest, particularly among visitors from:
- Greece
- The Netherlands
- China (noted for repeat visits)
- Germany
Istanbul has an estimated 45–50 historic hammams and 100–150 modern facilities, employing 15,000–20,000 people citywide.
Heritage Preservation and Economic Impact
Reşat Turunç, manager of a historic hammam in Fatih built for Mihrimah Sultan, daughter of Suleiman the Magnificent, explained how preservation aligns with economics. His hammam employs 45 people and operates at full capacity in winter, with visitor numbers often doubling compared to summer.
“Tourists are showing increasing interest in Turkish baths,”
Turunç said, noting regular guests from China, Italy, and Russia. Industry veteran Mehmet Yılmaz, with 45 years of experience, added that the hammam remains a living cultural tradition with global appeal.
