Nike Announces 1,400 Job Cuts in Global Restructuring

Nike to Cut 1,400 Jobs in Global Restructuring Plan

Nike has announced a major global workforce reduction, with approximately 1,400 employees expected to lose their jobs as part of a broader restructuring strategy aimed at improving efficiency, reducing costs, and streamlining operations.

The decision reflects ongoing efforts by the company to adapt to changing market conditions and strengthen long-term business performance.

Scope of the job cuts

According to The New York Times, the layoffs account for around 2 percent of Nike’s total global workforce and will affect several key regions worldwide.

• North America
• Europe
• Asia

The most significant impact will be on Nike’s technology divisions, where a large portion of restructuring activities is being concentrated.

Reasons behind the restructuring

The job cuts are part of the final phase of Nike’s “Win Now” strategy, which is designed to help the company navigate current business pressures and improve operational efficiency.

Nike aims to become a leaner and more agile organization, capable of responding faster to shifts in global consumer demand and market conditions.

In an internal memo, Chief Operating Officer Venkatesh Alagirisamy emphasized that the company is focusing on process optimization and technological transformation as key pillars of its future strategy.

Second wave of layoffs in 2026

This is not the first round of job cuts this year. In January, Nike laid off 775 employees in its distribution centers as part of efforts to accelerate automation in logistics and supply chain operations.

The latest announcement continues a broader pattern of cost reduction and operational modernization across the company.

Financial challenges and market pressure

Nike has been facing several ongoing challenges in recent months, including slower sales growth, increasing global competition, and weaker performance in its direct-to-consumer business segment known as Nike Direct.

CEO Elliott Hill previously acknowledged that the company’s recovery process has been slower than initially expected, highlighting the complexity of current market conditions.

Outlook for the company

Nike’s restructuring strategy and increased investment in automation are viewed as long-term measures aimed at improving profitability and strengthening operational resilience.

Despite current challenges, the company expects these changes to support a return to sustainable growth over the medium term.