Apple to Present iPhone 18 and First Foldable iPhone

Apple to Hold Major iPhone Presentation on September 9

Apple is preparing for a major product presentation on September 9, 2026. The company is expected to introduce new iPhone models, including the iPhone 18 Pro and iPhone 18 Pro Max, as well as its first foldable iPhone.

First Foldable iPhone Expected

The foldable iPhone is expected to be one of the main highlights of the presentation. Apple has not previously released a foldable smartphone, making the launch potentially one of the company's most significant new product introductions in recent years.

The new device could compete directly with premium foldable smartphones from other major manufacturers and potentially strengthen Apple's position in the high-end smartphone market.

New iPhone and Apple Watch Models

Alongside the foldable model, Apple is expected to present the iPhone 18 Pro and iPhone 18 Pro Max. New Apple Watch models and other devices may also be announced during the event.

The presentation is expected to begin at 10:00 a.m. Pacific Time.

A New Era for Apple

The event will also be notable because it will take place shortly after John Ternus becomes Apple’s chief executive officer on September 1, replacing Tim Cook.

This means the September presentation could become one of the first major Apple product events under the company’s new leadership.

The introduction of a foldable iPhone could mark a major change in Apple’s smartphone strategy and reshape competition in the premium device market.

Important: The expected device lineup is based on available reports and expectations ahead of Apple’s official presentation. Final product details may differ.