Migros Starts Sustainable Tea Production in Rize
Migros Launches Sustainable Tea Production Program in Rize
Turkish retail chain Migros has launched a new sustainability-focused project in Rize, the country’s most important tea-producing region.
The initiative aims to support local farmers, improve agricultural practices, and strengthen the long-term sustainability of tea production in Türkiye.
Key Goals of the Project
The program focuses on modernizing tea farming and improving both productivity and environmental conditions in the region.
- Training farmers in modern agricultural technologies
- Improving soil health and promoting regenerative agriculture
- Strengthening logistics and access to wider markets
- Providing technical support to local farming households
Support for Local Farmers
Migros will ensure the purchase of tea produced by participating farmers, creating a stable and reliable income model for local agriculture.
The harvested tea will be marketed under the Migros Ekstra brand, supporting both product quality positioning and nationwide distribution.
The project is designed to combine sustainable agriculture practices with economic support for tea producers in the Rize region.
Long-Term Impact
This initiative is expected to contribute to more sustainable tea production, improved soil conditions, and stronger integration of local farmers into national supply chains.
Rize, as Türkiye’s tea capital, continues to play a central role in agricultural development and export-oriented food production strategies.
